Welcome to our small, family run business, where we bring the comfort of traditional and authentic practices straight from our home to yours. The heart of our journey lies in a simple yet memorable moment with our eldest daughter, a moment that sparked a passion we’re now sharing with you.

Ever since she was little she had a fascination with bone marrow. Whenever we cooked lamb or beef curries, she would dig into the dish, picking out the marrow from the bones, oblivious to the curious looks from everyone at the table. For her, it was a treat she couldn’t resist, and for us as parents, it was a joy to watch her savour something so wholesome and nutrient rich. While most people discard the marrow without a second thought, she embraced it wholeheartedly, which showed us the timeless value of these traditional, wholesome foods.

As a family, this sparked a realisation. In a world of shortcuts and processed options, we wanted to return to nourishing, authentic foods that truly benefit our health. We started looking more closely at what we consumed, understanding that if we wanted to thrive in the future, we needed to take action now. The sugary drinks, low protein meals, dwindling collagen, and convenience driven cooking methods like stock cubes were taking their toll, leaving us facing weight gain, fatigue, and health challenges like insulin resistance and even early signs of perimenopause.

For the sake of our future, our children, and ultimately Allah (SWT), we knew we had to make a change.That’s how bone broth became a staple in our home. We call bone marrow gouda in Urdu, and we’ll never forget the day we made our first pot of broth. Our eldest daughter ran into the kitchen, demanded a bowl, took one sip, and happily declared, “This tastes like gouda soup!” It was such a simple, joyful moment, but it confirmed what we already knew, that this was a step in the right direction.

Now, we’re excited to share this passion with you, so your family can also experience the incredible benefits of bone broth and tallow skincare, not just for today, but for years to come. And this is just the beginning. We have some exciting launches on the horizon, born out of our own frustrations with big brand products that often overpromise and underdeliver.

So, we decided to take matters into our own hands, creating products that reflect the same care and commitment we bring to everything we do.

Thank you for joining us on this journey, and we look forward to being part of yours.